Privacy Policy

Last updated: 11/19/2025

1. Information We Collect

1.1 Personal Information

We collect information you provide directly to us, such as when you create an account, update your profile, or contact us. This may include:

  • Name, email address, and contact information
  • Company information and business details
  • Profile information and preferences
  • Payment information (processed securely by third-party providers)

1.2 Usage Data and Behavior Tracking

To provide personalized recommendations and improve our service, we collect:

  • Product views, clicks, and interactions
  • Search queries and browsing patterns
  • Favorites and preferences
  • Category and supplier interactions
  • Device information and browser data

2. How We Use Your Information

We use the collected information to:

  • Provide and maintain our wholesale platform services
  • Generate personalized product recommendations
  • Improve our platform and user experience
  • Process transactions and manage accounts
  • Send relevant notifications and updates
  • Analyze usage patterns and trends
  • Prevent fraud and ensure platform security

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

  • Service Providers: With trusted third-party services that help us operate our platform
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Consent: With your explicit consent for specific purposes

4. Data Security

We implement appropriate security measures to protect your information:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security audits and updates
  • Limited access to personal information

5. Your Rights and Choices

You have the right to:

  • Access and update your personal information
  • Delete your account and associated data
  • Opt-out of certain data collection and tracking
  • Request a copy of your data
  • Control your privacy settings and preferences

6. Cookies and Tracking

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze platform usage and performance
  • Provide personalized content and recommendations
  • Ensure platform security and functionality

You can control cookie settings through your browser preferences.

7. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Behavior tracking data is typically retained for up to 2 years for recommendation purposes, after which it is anonymized or deleted.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this policy.

9. Children's Privacy

Our platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: privacy@wholesaleking.com
Address: [Your Company Address]
Phone: [Your Contact Number]