Built for brands, distributors, and retailers

Koteno is
The modern commerce network

Koteno connects global buyers and sellers with trusted profiles, real-time messaging, and a discovery engine that makes product sourcing effortless.

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Our mission

Make global commerce radically simpler by helping brands, distributors, and retailers find the right partners and the right products—fast.

With Koteno, sourcing moves from guesswork to intelligence. We combine high‑quality product data, verified company profiles and real‑time engagement signals to reduce risk and shorten time‑to‑deal. Teams can discover supply on day one, qualify partners with confidence, and collaborate in a shared workspace that keeps momentum high.

Our platform philosophy is simple: clarity over complexity. We design for practical outcomes—better discovery, trusted connections, and measurable growth—so operators can focus on launching markets and scaling revenue, not wrangling spreadsheets and cold outreach.

Discovery

A unified search with quality signals and rich product data to surface what matters.

Search spans products, suppliers, categories and geographies with filters that reflect real procurement: MOQs, certifications, lead times, and demand signals.

Trust

Verified profiles, behavior signals, and context so you know who you’re working with.

Every profile carries proof—company details, trade history, reviews, and behavior insights—so due diligence is built into your workflow.

Growth

Marketing tools and insights that turn one-time deals into lasting partnerships.

Auto‑generated shortlists, smart outreach templates, and shared workspaces help teams move from interest to signed PO with less back‑and‑forth.

How Koteno helps

Whether you build brands, operate distribution, or run retail, Koteno gives you leverage. We streamline discovery, qualification and collaboration so each deal starts stronger and closes faster.

Global Trade

Brands

  • Launch into new markets
  • Get distribution-ready leads
  • Protect your brand with verified retailers

Showcase compliant, retail‑ready listings with rich attributes and certifications. Capture qualified demand and route it to partners by region.

Distributors

  • Expand assortment with quality brands
  • Manage inbound interest
  • Faster deal cycles with messaging

Fill gaps in your catalog using reliable supplier intel—specs, pricing ranges and lead times—then coordinate with messaging integrated next to every product.

Retailers

  • Source trending products
  • Compare MOQs and pricing
  • Build reliable supplier lists

Reduce supplier risk with verified profiles and transparent terms. Create collections and shareable shortlists to align buyers and category managers.

A discovery engine that learns

Recommendations are powered by behavior, popularity, and compatibility—so results get better the more you explore.

Trending products
Category insights
Geo-targeted suppliers
Saved lists

Global reach

Vendors and buyers from 120+ countries. Intelligent routing suggests compatible partners based on geography and demand.

Koteno reduces the time it takes to validate cross‑border partners by combining third‑party data, community signals and platform behavior. The result: faster first orders and stronger repeat business.

Trusted by businesses worldwide

Leading companies choose Koteno to source products and scale distribution

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What partners say

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Large RetailerUnited KingdomUnited Kingdom flag

Koteno surfaced verified brands our buyers actually wanted. First purchase orders within a week.

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National DistributorUnited StatesUnited States flag

We replaced manual outreach with smart shortlists. Pipeline quality is up; response time is down.

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Heritage BrandGermanyGermany flag

Category insights helped us launch in new regions with confidence and the right retail partners.

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Regional RetailerJapanJapan flag

Faster supplier validation and clearer terms. Vendor lists are finally organized.

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Lifestyle BrandCanadaCanada flag

From samples to signed PO was the smoothest we’ve seen—messaging next to listings is brilliant.

Why customers choose Koteno

  • Quality over quantity—less noise, more relevant opportunities.
  • Trust built‑in—verified profiles, secure workflows, and clear expectations.
  • Designed for operators—simple, fast, and measurable.

Our story

Founded by marketplace operators and supply‑chain practitioners, Koteno grew from a simple idea: sourcing should feel as modern as shopping, yet be rigorous enough for wholesale. We build with customers, ship fast, and obsess over details that reduce friction.

Platform features

Capabilities that help teams source confidently, transact securely, and deliver consistent product quality at scale.

Trade Assurance Protection

We align incentives from inquiry to fulfillment. Clear terms, milestone checkpoints, and partner verification reduce disputes and keep orders moving forward.

Secure Escrow Service

Funds are held by a trusted third party and released when both sides confirm agreed milestones. Optional partial release supports staged production and shipping.

Quality Inspection Service

Independent pre‑shipment and post‑production checks with photographic evidence. Inspection outcomes and vendor scorecards improve with every order.

24/7 Customer Support

Specialists available around the clock for contract setup, logistics questions, and dispute resolution. Get to “unblocked” faster, wherever you operate.

Ready to grow with Koteno?

Open your catalog to global partners or find vetted suppliers—on one platform.